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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Parentheticals) (Marketing General And Administrative Expenses [Member], USD $)
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3 Months Ended | 9 Months Ended | ||
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Jul. 31, 2014
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Jul. 31, 2013
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Jul. 31, 2014
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Jul. 31, 2013
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Marketing General And Administrative Expenses [Member]
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| Stock Option Compensation Expense | $ 469,481 | $ 1,237,838 | $ 2,346,587 | $ 2,692,798 |
| X | ||||||||||
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- Definition
Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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